Delhivery Acquires Retail Tech Startup Primaseller to Build Omnichannel Commerce Stack
Logistics unicorn Delhivery has acquired retail tech startup Primaseller, adding inventory management, order management, and POS integration to its portfolio. The move expands Delhivery's omnichannel commerce offerings for Indian retailers. Deal value and timing were not disclosed.
Logistics unicorn Delhivery acquired retail tech startup Primaseller, adding inventory management, order management, and POS integration to expand its omnichannel commerce offerings for Indian retailers. Deal value and dates were not disclosed.
Why this matters
The Primaseller deal continues Delhivery's push into omnichannel commerce and ecommerce enablement, layering retail software onto its logistics core to serve Indian retailers beyond fulfillment.
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