Delhivery Acquires Retail Tech Startup Primaseller to Boost Omnichannel Play
Logistics unicorn Delhivery has acquired retail tech startup Primaseller, adding omnichannel retail and inventory management capabilities to strengthen its offerings for Indian retailers.
Logistics firm Delhivery acquired retail tech startup Primaseller, adding omnichannel retail and inventory management capabilities to strengthen its offerings for Indian retailers.
Why this matters
The Primaseller deal extends Delhivery's push beyond logistics into retail tech, complementing prior moves to bolster its supply chain stack and build an omnichannel commerce offering for Indian retailers.
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