Delhivery Acquires Retail Tech Startup Primaseller to Boost Omnichannel Play
Logistics unicorn Delhivery has acquired Primaseller, a retail tech startup offering POS, inventory, and order management software. The deal integrates Primaseller's tools with Delhivery's logistics and supply chain services, deepening its omnichannel retail capabilities.
Logistics unicorn Delhivery acquired retail tech startup Primaseller, which provides POS, inventory, and order management software. The deal strengthens Delhivery's omnichannel retail offerings by integrating Primaseller's tools with its logistics and supply chain services.
Why this matters
The acquisition extends Delhivery beyond core logistics into retail tech, adding POS, inventory, and order management software to deepen its omnichannel and supply chain play.
Retail-company signals are accelerating, up +773600% QoQ.
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