Delhivery Acquires Retail-Tech Startup Primaseller to Boost Omnichannel Commerce
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding its omnichannel and multichannel commerce capabilities. The deal strengthens Delhivery's offerings for retailers managing inventory and sales across channels in India.
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, strengthening its retail and omnichannel commerce capabilities. The move expands Delhivery's offerings for retailers managing multichannel sales and inventory in India.
Why this matters
The Primaseller deal reinforces Delhivery's push into omnichannel and commerce enablement, echoing prior signals on deepening its omni-channel play and expanding retail-tech capabilities for Indian retailers.
Retail-company signals are accelerating, up +903700% QoQ.