Delhivery acquires Primaseller to deepen retail-tech capabilities

Indian logistics unicorn Delhivery has acquired Primaseller, a retail-tech company, strengthening its commerce-enablement and technology offerings for retailers and online sellers.

— Filed Wed, 22 Jul, 2026, 13:49 IST · Source Inc42 · Quick Commerce

Indian logistics unicorn Delhivery has acquired retail-tech company Primaseller, strengthening its technology and commerce-enablement capabilities for retailers and online sellers.

Why this matters

Recent signals resurface Delhivery's 2021 acquisition of Primaseller and its May 2022 IPO, when the retail portion reached 23% subscription in the first two hours.

retail-company is accelerating, up 994300% QoQ.