Delhivery Acquires Retail-Tech Startup Primaseller to Boost Omnichannel Play
Logistics unicorn Delhivery has acquired Primaseller, a retail-tech startup offering inventory management and omnichannel commerce tools. The deal extends Delhivery's ambitions beyond core logistics into retail technology and omnichannel enablement.
Logistics unicorn Delhivery acquired retail-tech startup Primaseller, which offers inventory management and omnichannel tools, to strengthen its retail and omnichannel commerce technology capabilities beyond core logistics services.
Why this matters
Delhivery is pushing beyond core logistics, using the Primaseller deal to enter inventory and order management and build omnichannel retail-tech capabilities for merchants.
Retail-company signals are accelerating, up 803700% QoQ.