Delhivery Acquires Retail Tech Startup Primaseller to Boost Omnichannel Software Stack
Logistics unicorn Delhivery has acquired Primaseller, a retail tech startup offering inventory management and omnichannel software, to strengthen its technology offerings for retail and ecommerce clients.
Indian logistics unicorn Delhivery has acquired retail tech startup Primaseller, which offers inventory management and omnichannel software, to strengthen its technology offerings for retail and ecommerce clients.
Why this matters
The deal reflects Delhivery's push beyond core logistics into omnichannel commerce and ecommerce enablement, building retail technology capabilities through the Primaseller inventory and omnichannel software acquisition.
Retail-company signals are accelerating, up +770700% QoQ.