Delhivery Acquires Retail Tech Startup Primaseller to Boost Omnichannel Offerings
Logistics unicorn Delhivery has acquired retail tech startup Primaseller, whose inventory and POS software helps retailers manage omnichannel sales. The deal strengthens Delhivery's supply chain stack with retail-facing software for its ecommerce and retail clients.
Logistics unicorn Delhivery acquired retail tech startup Primaseller, whose inventory and POS software helps retailers manage omnichannel sales, strengthening Delhivery's supply chain offerings with retail-facing software for its ecommerce and retail clients.
Why this matters
The Primaseller deal marks Delhivery's push beyond core logistics into retail-facing software, deepening its omnichannel and supply chain capabilities for ecommerce and retail clients.
Retail-company activity is accelerating, up 796,600% QoQ.