Delhivery Acquires Retail Tech Startup Primaseller to Boost Omnichannel Play

Logistics unicorn Delhivery has acquired Primaseller, a retail tech startup offering inventory, POS and multi-channel order management tools. The move strengthens Delhivery's technology stack and expands its services for retail and e-commerce clients. Deal terms remain undisclosed.

— Filed Tue, 14 Jul, 2026, 09:49 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery acquires retail tech startup Primaseller, which offers inventory, POS and multi-channel order management tools, to strengthen its technology capabilities and expand services for retail and e-commerce clients. Deal terms undisclosed.