Delhivery Acquires Retail Tech Startup Primaseller to Boost Omni-Channel Play
Logistics unicorn Delhivery has acquired Primaseller, whose POS, inventory and order management software unifies online and offline sales channels. The deal strengthens Delhivery's supply-chain and retail technology stack for its retail and ecommerce clients.
Indian logistics unicorn Delhivery acquired retail tech startup Primaseller, whose POS, inventory and order management software integrates online and offline sales channels, strengthening Delhivery's supply-chain and retail technology capabilities for retail and ecommerce clients.
Why this matters
The acquisition extends Delhivery beyond core logistics into retail software, unifying online and offline commerce for its ecommerce clients and deepening its omni-channel technology stack.
Retail-company signals are accelerating, up 774500% QoQ.