Delhivery Acquires Retail Tech Startup Primaseller to Bolster Omnichannel Stack
Logistics unicorn Delhivery has acquired Primaseller, adding inventory management, POS, and multichannel order management software to its platform. The deal expands Delhivery's retail and ecommerce technology capabilities for Indian retailers across online and offline channels.
Logistics unicorn Delhivery acquired retail tech startup Primaseller, adding inventory management, POS, and multichannel order management software to its platform, expanding capabilities in retail and ecommerce technology for Indian retailers across online and offline channels.
Why this matters
The Primaseller deal follows Delhivery's acquisition of Aramex's India operations, extending its push beyond logistics into retail software and tightening its grip on e-commerce infrastructure.
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