Delhivery Acquires Retail Tech Startup Primaseller to Bolster Omnichannel Commerce
Logistics unicorn Delhivery has acquired Primaseller, a retail tech startup offering inventory management, POS, and order management tools. The deal deepens Delhivery's ability to serve retail and omnichannel clients across multiple sales channels.
Logistics unicorn Delhivery acquired retail tech startup Primaseller, which offers inventory management, POS, and order management tools. The deal strengthens Delhivery's capabilities in serving retail and omnichannel commerce clients across multiple sales channels.
Why this matters
The acquisition extends Delhivery's push beyond logistics into retail software, echoing repeated moves to deepen its omnichannel and e-commerce play through the Primaseller deal.
Retail-company signals are accelerating, up +819100% QoQ.
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