Delhivery Acquires Retail Tech Startup Primaseller to Bolster Omnichannel Play
Logistics unicorn Delhivery has acquired Primaseller, a retail tech startup offering POS, inventory and order management software. The deal aims to strengthen Delhivery's omnichannel capabilities and deepen its reach among small-and-medium businesses across India.
Logistics firm Delhivery acquired retail tech startup Primaseller, which offers POS, inventory and order management software, to strengthen its omnichannel retail capabilities and better serve small-and-medium businesses in India.
Why this matters
The acquisition marks Delhivery's push beyond core logistics into omnichannel commerce, echoing recent signals about its expansion into retail tech and SMB-focused software.
Retail-company signals are accelerating, up +773300% QoQ.
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