Delhivery Acquires Retail Tech Startup Primaseller to Bolster Merchant Offerings
Logistics unicorn Delhivery has acquired retail tech startup Primaseller, adding inventory management, POS, and multichannel order management software to its supply chain stack. The deal strengthens Delhivery's retail technology play for merchant and enterprise customers across online and physical channels.
Logistics unicorn Delhivery acquired retail tech startup Primaseller, adding inventory management, POS, and multichannel order management software to its supply chain services, strengthening its retail technology offerings for merchant and enterprise customers across online and physical channels.
Why this matters
The acquisition builds on Delhivery's push into retail technology, echoing prior moves to expand omnichannel and merchant offerings by adding Primaseller's inventory, POS, and order management tools to its logistics stack.
Retail-company signals are accelerating, up +778800% QoQ.