Delhivery Acquires Retail Tech Startup Primaseller to Bolster Omnichannel Fulfilment

Logistics unicorn Delhivery has acquired Bengaluru-based Primaseller, a cloud inventory and order management platform, as it deepens supply chain and fulfilment tools for Indian retailers and brands. Deal terms were not disclosed.

— Filed Mon, 20 Jul, 2026, 10:48 IST · Source Inc42 · Quick Commerce · Updated

Delhivery acquires Bengaluru-based Primaseller, a cloud inventory/order management startup, to strengthen omnichannel supply chain and fulfilment offerings for Indian retailers and brands. Deal terms undisclosed.