Delhivery Acquires Retail Tech Startup Primaseller to Bolster Omnichannel Play
Logistics unicorn Delhivery has acquired retail technology startup Primaseller, folding omnichannel and inventory management capabilities into its logistics stack. Deal terms and financial details were not disclosed.
Logistics unicorn Delhivery acquired retail technology startup Primaseller, adding retail tech capabilities to its logistics operations. Deal terms and financial details were not disclosed in the available report.
Why this matters
The Primaseller deal continues Delhivery's move to build an omnichannel commerce stack, layering inventory and retail-tech capabilities onto its logistics core to deepen its omnichannel play.
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