Delhivery Acquires Retail Tech Startup Primaseller to Add Omnichannel Capabilities
Logistics unicorn Delhivery has acquired Primaseller, bringing POS, inventory, and order management tools into its stack. The deal expands its services suite for Indian retailers operating across online and offline channels.
Delhivery has acquired retail tech startup Primaseller, adding omnichannel retail management capabilities—POS, inventory, and order management tools—to its logistics offerings, expanding its services suite for Indian retailers selling across online and offline channels.
Why this matters
The Primaseller deal continues Delhivery's push beyond core logistics, deepening its supply-chain and retailer play by layering omnichannel software onto its delivery network.
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