Delhivery Acquires Retail Tech Startup Primaseller, Pushes Beyond Core Logistics
Logistics unicorn Delhivery has acquired retail technology startup Primaseller, expanding into the retail tech segment and diversifying beyond its core logistics operations. Deal value and terms were not disclosed.
Logistics unicorn Delhivery has acquired retail technology startup Primaseller, expanding into the retail tech segment and diversifying beyond its core logistics operations. Deal value and specific terms were not disclosed.
Why this matters
Delhivery is broadening beyond logistics, echoing its Aramex India acquisition that tightened its e-commerce grip. The Primaseller deal deepens both its supply-chain and retailer plays.
Retail-company theme is accelerating, up 810100% QoQ.