Delhivery Acquires Retail-Tech Startup Primaseller, Pushes Beyond Core Logistics
Logistics unicorn Delhivery has acquired Primaseller, a retail-tech startup offering inventory management, POS and omnichannel tools. The deal expands Delhivery into India's retail-tech segment, targeting ecommerce and multichannel sellers.
Logistics unicorn Delhivery acquired retail-tech startup Primaseller, which offers inventory management, POS and omnichannel retail tools, expanding beyond core logistics into India's retail-tech segment for ecommerce and multichannel sellers.
Why this matters
Following its IPO subscription drive led by retail investors, Delhivery's Primaseller buy signals a deliberate move beyond logistics into retail-tech for ecommerce and multichannel sellers.
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