Delhivery acquires retail-tech startup Primaseller in push beyond core logistics
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, extending its reach into retail technology to complement its core logistics operations. Deal value and specifics were not disclosed.
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, extending its expansion into the retail technology space to complement its core logistics operations. Deal value and specifics were not disclosed in the available material.
Why this matters
The Primaseller deal marks Delhivery's expansion beyond logistics into retail-tech and ecommerce enablement, aligning with recent signals highlighting its omnichannel push.
Retail-company theme is accelerating, up +900600% QoQ.