Delhivery Acquires Retail Tech Startup Primaseller in Push Beyond Logistics
Logistics unicorn Delhivery has acquired Primaseller, a multichannel inventory, order, and POS management software provider. The deal signals Delhivery's ambition to expand from core logistics into India's retail and ecommerce technology stack.
Logistics unicorn Delhivery acquired retail tech startup Primaseller, which provides multichannel inventory, order, and POS management software. The deal supports Delhivery's push to expand beyond core logistics into India's retail and ecommerce technology space.
Why this matters
The Primaseller acquisition marks Delhivery's push beyond logistics into omnichannel retail technology, deepening its move into India's ecommerce and retail software stack.
Retail-company signals are accelerating, up +796900% QoQ.