Delhivery Acquires Retail Tech Startup Primaseller in All-Cash Deal

Logistics unicorn Delhivery has acquired Primaseller, a retail tech platform specializing in inventory and omnichannel management, strengthening its offering for Indian sellers navigating multi-channel commerce.

— Filed Mon, 20 Jul, 2026, 13:19 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery acquires retail tech startup Primaseller in an all-cash deal, expanding its capabilities in inventory and omnichannel retail management for Indian sellers.