Delhivery Acquires Retail Tech Startup Primaseller, Expands Beyond Logistics
Logistics unicorn Delhivery has acquired retail technology startup Primaseller, integrating its platform into logistics operations to push into the retail tech space. Deal value and transaction terms were not disclosed.
Logistics unicorn Delhivery has acquired retail technology startup Primaseller, integrating its platform into logistics operations and expanding into retail tech. Deal value and transaction terms were not disclosed in the source.
Why this matters
Delhivery is broadening its scope beyond logistics, echoing its omnichannel push. The Primaseller deal follows Delhivery's public-market journey since its May 2022 IPO, which opened 4% subscribed with the retail portion at 23% early on.
Retail-company signals are accelerating, up 901900% QoQ.