Delhivery Acquires Retail Tech Startup Primaseller, Expands Beyond Logistics
Logistics unicorn Delhivery has acquired Gurugram-based retail tech startup Primaseller, whose software powers multichannel sales, POS, inventory and order management. The deal marks Delhivery's push into merchant-facing retail tech alongside its core logistics services.
Logistics unicorn Delhivery acquired retail tech startup Primaseller, whose software handles multichannel sales, POS, inventory and order management, marking Delhivery's expansion into retail tech offerings for merchants and brands alongside its logistics services.
Why this matters
The Primaseller deal extends Delhivery beyond its logistics core into omnichannel commerce, echoing recent signals of the unicorn building a merchant-facing retail tech stack.
Retail-company signals are accelerating, up +772700% QoQ.