Delhivery acquires retail-tech platform Primaseller

Indian logistics unicorn Delhivery has acquired Primaseller, a retail-technology company serving e-commerce sellers, adding capabilities for merchants managing retail and marketplace operations.

— Filed Wed, 22 Jul, 2026, 03:33 IST · Source Inc42 · Quick Commerce · Updated

Indian logistics unicorn Delhivery has acquired retail-technology company Primaseller, expanding its capabilities for retail and e-commerce sellers.

Why this matters

The acquisition follows recent signals that Delhivery is deepening retail-tech capabilities and expanding support for retail and e-commerce sellers through Primaseller.

The retail-company theme is accelerating, up +974600% quarter over quarter.

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