Delhivery Acquires Retail-Tech Firm Primaseller to Deepen Omnichannel Play

Logistics unicorn Delhivery has acquired retail-technology company Primaseller, extending its reach into the retail-tech and omnichannel commerce space. Deal terms, financials, and timeline were not disclosed in the available source.

— Filed Tue, 14 Jul, 2026, 07:34 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery has acquired retail-tech company Primaseller, expanding its footprint in the retail technology space. Deal terms, figures, and dates were not disclosed in the available source.