Delhivery Acquires Retail-Tech Firm Primaseller, Pushes Beyond Logistics
Logistics unicorn Delhivery has acquired retail-tech company Primaseller, whose omnichannel and inventory tools complement its core logistics operations. The move signals a deeper play into retail enablement. Deal terms, figures and timelines were not disclosed.
Logistics unicorn Delhivery acquired retail-tech company Primaseller, expanding into the retail technology space. Primaseller's retail tech solutions complement Delhivery's logistics operations. No deal terms, figures, or dates were disclosed.
Why this matters
The deal continues Delhivery's push beyond logistics into commerce enablement, adding Primaseller's inventory and order management alongside omnichannel capabilities to deepen its retail-tech footprint.
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