Delhivery Acquires Primaseller to Deepen Merchant-Facing Omnichannel Play
Logistics unicorn Delhivery has acquired retail tech startup Primaseller, whose omnichannel software manages inventory, orders and point-of-sale across marketplaces and physical stores. The deal expands Delhivery beyond fulfilment into retail and ecommerce enablement for merchants.
Logistics unicorn Delhivery has acquired retail tech startup Primaseller, expanding into retail and ecommerce enablement. Primaseller offers omnichannel retail management software for inventory, orders and point-of-sale across online marketplaces and physical stores, strengthening Delhivery's merchant-facing capabilities.
Why this matters
The Primaseller acquisition marks Delhivery's push from pure logistics into retail tech, adding omnichannel inventory, order and POS tools that broaden its merchant enablement offering across marketplaces and stores.
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