Delhivery Acquires Primaseller to Add Omnichannel Order & Inventory Tech

Logistics unicorn Delhivery has acquired Gurugram-based retail-tech startup Primaseller, folding cloud-based inventory and omnichannel order management into its stack for Indian ecommerce sellers and brands, deepening its push beyond delivery into retail infrastructure.

— Filed Mon, 20 Jul, 2026, 08:04 IST · Source Inc42 · Quick Commerce · Updated

Delhivery acquires retail-tech startup Primaseller, adding cloud-based inventory and omnichannel order management to its logistics stack for Indian ecommerce sellers and brands.