Delhivery Acquires Primaseller, Pushes Into Omnichannel Retail Tech

Logistics unicorn Delhivery buys Bengaluru-based Primaseller, adding cloud inventory and order management tools for SMB retailers to its logistics stack.

— Filed Mon, 20 Jul, 2026, 11:18 IST · Source Inc42 · Quick Commerce · Updated

Delhivery acquires Bengaluru-based retail-tech startup Primaseller, entering omnichannel retail-tech space by adding cloud-based inventory and order management tools for SMB retailers alongside its logistics services.