Delhivery Acquires Omnichannel Retail Tech Startup Primaseller
Logistics unicorn Delhivery has acquired retail tech startup Primaseller, whose omnichannel platform helps brands and retailers manage inventory, orders and sales across marketplaces, ecommerce sites and physical POS, deepening Delhivery's retailer-focused tech stack.
Logistics unicorn Delhivery acquired retail tech startup Primaseller, whose omnichannel platform helps brands and retailers manage inventory, orders and sales across marketplaces, ecommerce sites and physical POS, strengthening Delhivery's retailer-focused tech offerings.
Why this matters
The Primaseller deal builds on Delhivery's push to expand merchant offerings and bolster its supply chain stack, signaling a broader move to strengthen its omnichannel and retailer-focused technology.
Retail-company signals are accelerating, up +778200% QoQ.