Delhivery acquires omnichannel inventory startup Primaseller, pushes beyond logistics
Gurugram-based logistics unicorn Delhivery buys Primaseller to add order and inventory management software, deepening its push into software tools for Indian retailers and D2C brands.
Delhivery acquires retail-tech startup Primaseller, expanding beyond logistics into omnichannel inventory and order management software for Indian retailers and brands.
Why this matters
This follows recent coverage of the same Primaseller deal and resurfaces a March 2021 move, showing Delhivery's sustained bet on omnichannel retail tech beyond core logistics.
Omni-channel signals are steady at 1,218 in the past 90 days.