Delhivery Acquires Bengaluru's Primaseller to Power Multi-Channel Retail Tech

Logistics unicorn Delhivery buys inventory and order-management platform Primaseller, deepening its supply-chain stack for ecommerce and D2C brands navigating omni-channel selling.

— Filed Mon, 20 Jul, 2026, 07:33 IST · Source Inc42 · Quick Commerce · Updated

Delhivery acquires Bengaluru-based Primaseller to add inventory and multi-channel order management tech, strengthening its retail and supply-chain services for ecommerce and D2C brands.