Delhivery Acquires Bengaluru's Primaseller to Deepen SMB Retail Tech Stack

Logistics unicorn Delhivery has acquired retail tech startup Primaseller in an all-cash deal, adding inventory and order management software that helps SMB retailers unify online and offline sales channels.

— Filed Mon, 20 Jul, 2026, 15:19 IST · Source Inc42 · Quick Commerce · Updated

Delhivery acquires Bengaluru-based retail tech startup Primaseller in an all-cash deal, strengthening supply chain and inventory management software for SMB retailers across online and offline channels.