Delhivery Acquires Bengaluru's Primaseller to Deepen Retail-Tech Stack

Logistics unicorn Delhivery buys inventory and multi-channel order management startup Primaseller, aiming to bundle retail-tech tools with its logistics services for Indian e-commerce clients.

— Filed Mon, 20 Jul, 2026, 12:18 IST · Source Inc42 · Quick Commerce · Updated

Delhivery acquires Bengaluru-based retail tech startup Primaseller to integrate inventory and multi-channel order management with its logistics services, expanding its retail-tech offerings for Indian e-commerce clients.