Delhivery Acquires Bengaluru's Primaseller in All-Cash Deal to Deepen Omnichannel Push

Logistics unicorn Delhivery buys retail-tech startup Primaseller, adding inventory and multichannel order management tools to its SMB-focused commerce stack.

— Filed Mon, 20 Jul, 2026, 09:50 IST · Source Inc42 · Quick Commerce · Updated

Delhivery acquires Bengaluru-based retail-tech startup Primaseller in an all-cash deal to boost omnichannel commerce and retail-tech offerings for SMB clients.