Delhi HC orders Flipkart to fix 'latching on' loophole after Shapermen counterfeit suit

Delhi High Court ruled Flipkart's 'latching on' feature enables passing off, siding with shapewear brand Shapermen against counterfeit sellers piggybacking on genuine listings. Court mandated delisting within 72 hours of brand notice and seller identity disclosure within 7 days, raising compliance stakes for marketplace operators.

— Filed Mon, 22 Jun, 2026, 14:49 IST · Source Medianama · Updated

Delhi High Court ruled Flipkart's 'latching on' feature enables passing off, after shapewear brand Shapermen sued over counterfeit sellers misusing its listings. Court ordered delisting within 72 hours of notice and seller disclosure within 7 days.