Delhi HC Fines Google Rs 30 Lakh, Bars Rivals From Bidding On Hindware Trademark Keywords

Delhi High Court has fined Google Rs 30 lakh and ordered it to stop competitor advertisers from using Hindware's trademarked terms as AdWords keywords. The ruling, involving rivals like Grohe and Cera, could reshape how Indian retail brands defend brand equity in paid search and force a rethink of competitor keyword bidding strategies.

Delhi High Court has fined Google Rs 30 lakh and ordered it to stop competitor advertisers from using Hindware's trademarked terms as AdWords keywords. The ruli

NDTV Profit · 5/30/2026, 12:07:55 PM · Ask about this →

Hindware + Cera Sanitaryware + Google + Grohe India + Omkara Infoweb +