Delhi High Court has fined Google Rs 30 lakh and ordered it to stop competitor advertisers from using Hindware's trademarked terms as AdWords keywords. The ruling, involving rivals like Grohe and Cera, could reshape how Indian retail brands defend brand equity in paid search and force a rethink of competitor keyword bidding strategies.

NDTV Profit · 5/30/2026, 12:07:55 PM