Decathlon bets on India as global AI, sourcing and supply chain engine in next phase
Global CEO Javier Lopez says India is a cornerstone of Decathlon's future strategy, doubling as a sourcing hub and technology, AI and supply chain engine as the retailer pivots to a demand-driven, AI-led wellbeing model across its 100,000-strong workforce.
Decathlon's Global CEO Javier Lopez says India is a cornerstone of its future global strategy, serving as a sourcing hub plus technology, AI and supply chain engine as the retailer pivots to a demand-driven, AI-led wellbeing model.
Why this matters
Decathlon's India bet signals a shift from India as a retail market to a strategic engine for sourcing, AI and supply chain, aligning with its move to a demand-driven, AI-led operating model.
Retail-company signals are accelerating, up 848700% QoQ.