Decathlon at 50 bets big on India: 200 stores by 2030 and deeper local manufacturing
Marking its golden jubilee, Decathlon positions India as a core manufacturing, sourcing and capability hub. The India CEO plans to scale from 132 to ~200 stores by 2030, push quick commerce, and expand local production—already 68% of products, 98% of bicycles and ~50% of footwear made in India, with ₹4,200 crore sourced locally.
Decathlon marks 50 years, spotlighting India as a strategic manufacturing, sourcing and capability hub. India CEO details plans to grow from 132 to 200 stores by 2030, expand quick commerce, and deepen local production across footwear, bicycles, plastics and metals.
Why this matters
Builds on Decathlon's move to make India a global AI, sourcing and supply chain engine, now backed by concrete store and manufacturing targets tied to its 50th anniversary.
Retail-company signals accelerating, up +848800% QoQ.