Daewoo targets 100 India experience stores by 2027 with Rs 150 crore expansion plan
EBG Group has opened Daewoo’s first 3,200 sq. ft. experience store in Ghaziabad and plans to invest Rs 150 crore in localisation, omnichannel distribution and smart-home products as it targets about 100 stores nationwide by 2027.
EBG Group will invest Rs 150 crore to expand Daewoo appliances in India, opening its first 3,200 sq. ft. experience store in Ghaziabad and targeting around 100 stores nationwide by 2027, backed by localisation, omnichannel distribution and new smart-home products.
Why this matters
The Ghaziabad opening advances Daewoo’s India relaunch after EBG Group partnered POSCO to revive Daewoo appliances with a Rs 100 crore push. It also formalises the brand’s stated goal of 100 India experience stores by 2027.
Store openings are steady, with 1,625 retail signals recorded over the past 90 days.