EBG Group partners POSCO to relaunch Daewoo appliances in India with ₹100 crore push
EBG Group signed a brand licensing deal with POSCO International to revive Daewoo home and kitchen appliances in India, backing it with ₹100 crore over three years. The plan targets 100 stores by 2027 via an omnichannel network, with localization scaling from 20% to 80%.
EBG Group signed a brand licensing deal with POSCO International to relaunch Daewoo home appliances in India, investing ₹100 crore over three years toward 100 stores by 2027, phased localization, and an omnichannel retail and distribution network.
Why this matters
Daewoo re-enters India's appliance market through EBG Group's licensing tie-up with POSCO International, signaling a structured omnichannel and localization-driven comeback in home and kitchen categories.
Retail-brand activity holding steady with 2029 signals in the last 90 days.