Dabur taps Indian Oil's Indane LPG network to reach 14 crore households
Dabur has made Indian Oil its retail business partner, enabling 12,750 Indane distributors and 90,000 delivery personnel to sell its full FMCG range directly to roughly 14 crore urban, semi-urban and rural households as part of a multi-channel go-to-market push.
Dabur partners with Indian Oil so Indane LPG distributors sell its full FMCG product range directly to around 14 crore consumer households across urban, semi-urban and rural India as part of Dabur's multi-channel go-to-market strategy.
Why this matters
Dabur continues expanding its retail footprint, following plans to invest Rs 120 crore in an H&B beauty chain and recast store targets to 160 by 2010. Tapping Indane's LPG network extends reach far beyond owned stores.
Omni-channel activity holding steady with 669 signals over the past 90 days.