Dabur's Aditya Burman defends organic premium, flags mislabeling risk in category
Director Aditya Burman attributes higher organic prices to lower crop yields and costlier farming practices, while warning that unverified organic claims threaten consumer trust. He positions traceability and quality controls as the credibility backbone for authentic players in a category increasingly muddied by greenwashing.
Dabur Director Aditya Burman explains why authentic organic products carry premium pricing due to lower yields and higher farming costs, while flagging misleading organic claims and the role of traceability and quality controls in maintaining credibility.