FMCG majors mint billionaire brands as quick commerce turbocharges digital-first portfolios
Dabur hit 27 brands over Rs 100 crore in FY26 while HUL now has 20 brands past Rs 1,000 crore. ITC's digital-first stable runs at Rs 1,350 crore (60% growth) and Marico's at Rs 1,100 crore (47%). Acquired names like Plix (Rs 864 crore) and Beardo (Rs 299 crore) scale on q-commerce launchpads.
India's FMCG majors are adding Rs 100-crore brands rapidly as quick commerce and distribution accelerate. Dabur reached 27 billionaire brands in FY26; HUL, Marico and ITC scaled digital-first portfolios, with quick commerce serving as key launchpad for new products.
Why this matters
Extends Dabur's FY26 push on premium D2C brands, premiumisation, quick commerce and M&A to court Gen-Z and millennials as consumer aspirations rise.
Retail-brand theme accelerating at +328900% QoQ.