Dabur revives NewU chain with 12-15 new stores this fiscal, eyes 200 outlets
Dabur is restarting its NewU beauty and personal care retail format after a pause, targeting 12-15 stores this fiscal across Delhi, Bangalore and Hyderabad. The chain, currently at 11 stores, is backed by a long-term Rs 140 crore investment and a 200-outlet ambition, with 1,000 sq ft formats stocking around 20,000 products.
Dabur is reviving its NewU retail chain after a pause, planning 12-15 stores this fiscal across Delhi, Bangalore and Hyderabad, with a long-term goal of 200 outlets and Rs 140 crore investment.
Why this matters
The NewU revival aligns with Dabur's premiumisation and younger-consumer strategy, following FY revenue growth of 5% to Rs 13,193 crore and a stated bet on premium push for its next leg of expansion.
Store-opening activity is steady with 764 signals in the last 90 days.