Dabur, Himalaya flag supply chain strain as India nutraceuticals chase $100B by 2030

Executives warn replenishment, cold-chain and SKU sprawl are buckling under distribution-width strategies spanning 60 lakh kirana stores, quick-commerce and Tier-2/3 networks. With 5,000+ SKUs in play, brands are prioritising reach over depth — a structural risk as the category scales toward $100B.

— Filed Fri, 5 Jun, 2026, 10:03 IST · Source BL · Consumer & Economy · Updated

Dabur, Himalaya and ex-P&G executives warn India's nutraceutical sector, targeting $100B by 2030, is straining replenishment, cold-chain and SKU complexity across fragmented kirana, quick-commerce and Tier-2/3 retail networks, with brands chasing distribution width over depth.

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