Dabur bets on premium D2C brands to court Gen-Z and millennials in FY26
Dabur India is doubling down on premiumisation with a digital-first playbook, rolling out nutraceutical brand Siens, Gulabari shower gels, Real Cheers cocktail mixers and super-premium A2 Cow Ghee across online channels including Amazon and its own DaburShop.
Dabur India pushes premiumisation via digital-first D2C strategy, launching nutraceutical brand Siens, Gulabari shower gels, Real Cheers cocktail mixers, and super-premium A2 Cow Ghee, targeting Gen-Z and millennial consumers across online channels.