D2C founders at EDNS 2026: endurance, not blitzscaling, will pick India's next winners
Plum, Indo Era, Fast&Up, Kapiva and Akshaykalpa leaders argued at ETRetail's EDNS 2026 that India's next D2C winners will be defined by product integrity, supply chain depth, scientific validation and category ownership — not rapid growth or discount-led scale.
At ETRetail's EDNS 2026, D2C founders from Plum, Indo Era, Fast&Up, Kapiva and Akshaykalpa argued India's next winners will be defined by endurance, product integrity, supply chain depth, scientific validation and category ownership rather than rapid growth.